Majority of affluent consumers unswayed by advertising
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"9b5c8c71c5d099ea3e8fa22eaa782a14","s":"12cdae9ff45d76b7"}