Major retailers such as Macy’s, Nordstrom, Bon-Ton, The Buckle Inc. and Charlotte Russe are releasing their holiday gift guides on mobile as part of a new iPhone application.
The application, developed by NearbyNow, also pairs the retailers with the gift guides from magazines such as Seventeen, Marie Claire, Cosmopolitan, All You, RealSimple, Sunset, Details, Southern Living and Cooking Light. As items sell out, the brands have the ability to add and change content to reflect the changes.