Lyst focuses on the numbers for provocative brand campaign
Posted By Sarah Jones On In Apparel and accessories,Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"66bbdae6a0172e3657336f85d5c09706","s":"4cf21110b192f6f4"}