Hennessy tapped ad agency Droga5 to create a spot called Lines to acknowledge the Cognac brand's new appointment as the official spirit of the National Basketball Association. The spot airs on TV, digital and social channels. Image credit: Hennessy
LVMH’s Hennessy will debut its first sponsorship-touting television commercial after it signed a multiyear deal to make the Cognac brand the official spirit of the United States’ National Basketball Association and its affiliate franchises.