![France's Hennessy, a LVMH brand, is one of the best-selling Cognacs worldwide. Image credit: Hennessy](https://cache.luxurydaily.com/wp-content/uploads/2020/02/Hennessy-pour.png)
LVMH’s Hennessy has signed a multiyear deal to make the Cognac brand the official spirit of the National Basketball Association and its affiliate franchises.
LVMH’s Hennessy has signed a multiyear deal to make the Cognac brand the official spirit of the National Basketball Association and its affiliate franchises.