Tiffany is key to LVMH's plans to broaden its influence in the United States with a homegrown brand that appeals to wealthy, affluent and aspiring consumers. Image credit: Tiffany & Co.
LVMH needs Tiffany for US cultural diversification
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Jewelry,Retail | No Comments{"ct":"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","iv":"c23c01a326c79612eeda87c9d5024ba5","s":"a8d4cd1104977ce5"}