LVMH and Kering just released their half-year results, and their revenues and profits fell dramatically. But what does this mean for the rest of the luxury industry? Image credit: Shutterstock
LVMH, Kering and the new luxury strategy post-COVID-19
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Marketing,Retail | No 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","iv":"9645cbaefe3960f6dbf3d35a8d64eb9d","s":"b378fd7db0eed63d"}