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LVMH, Estée Lauder, Audi and European economy – News briefs

 

Today in luxury marketing:

LVMH looks to burnish Vuitton mystique and buoy sales
French luxury giant LVMH is struggling to retain its image as exclusive and high-end creators of $10,000 alligator handbags and goat-lined fur coats, while opening enough stores and reaching enough customers to keep profits high.