Modern luxury brand building hinges more on lifestyle than heritage
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,Multichannel,News | No 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","iv":"785ca39a673c8eddae28272da4487ef3","s":"3a20353a64643809"}