![Promotional image for Net-A-Porter premier delivery service; losing one affluent consumer's purchase has a large impact on a retailer's sales](https://cache.luxurydaily.com/wp-content/uploads/2013/12/Net-A-Porter-Premier-1851.jpg)
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
By Sarah Jones
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.