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Self-gifting is emerging Valentine’s Day trend for luxury shoppers on Pinterest

Chopard shows the love for Valentine's Day. Image credit: Chopard Chopard shows the love for Valentine's Day. Image credit: Chopard

 

As Valentine’s Day nears, luxury marketers including Burberry, Marc Jacobs, Krug Champagne and Tiffany have been promoting the holiday across digital channels, hoping to attract sales to last-minute gift-givers.