By Jen King
NEW YORK - In today’s retail space describing a product as “luxury,” especially for jewelry, no longer has the weight it once had, and must be given more meaning behind its association and significance, according to Unity Marketing's president during Initiatives in Art and Culture's Gold: Trends, Techniques and Transparency conference April 9.
Consumers are familiar with the traditional display case setup found in jewelry boutiques, but the retail strategy no longer appeals to many millennial shoppers. Retailers in the jewelry space begin with the challenge of selling items that are not essential, but by emphasizing the consumer’s perception into boutique layouts, sales may increase through emotional motivators.
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","iv":"c26b5d7429defed169875179db1cf12b","s":"637be652dcd51fc2"}