By Jen King
NEW YORK - In today’s retail space describing a product as “luxury,” especially for jewelry, no longer has the weight it once had, and must be given more meaning behind its association and significance, according to Unity Marketing's president during Initiatives in Art and Culture's Gold: Trends, Techniques and Transparency conference April 9.
Consumers are familiar with the traditional display case setup found in jewelry boutiques, but the retail strategy no longer appeals to many millennial shoppers. Retailers in the jewelry space begin with the challenge of selling items that are not essential, but by emphasizing the consumer’s perception into boutique layouts, sales may increase through emotional motivators.
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","iv":"5bb9f4a231411aab9a07f39a74adc584","s":"fcb41ad7398fe44e"}