Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec
Posted By Sarah Jones On In Featured,Industry sectors,Jewelry,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"d7351fe4262c5bcc751748df05287d9d","s":"1102732907555cce"}