Luxury must take ownership of brand story, or someone else will
Posted By Danny Parisi On In Advertising,Editor's Choice,Featured,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"854f86be129de5482647c561094a2028","s":"483c1044d528c0b0"}