![Premium price and lack of awareness are barriers to purchases of sustainably made products. Source: The Conference Board.](https://cache.luxurydaily.com/wp-content/uploads/2020/02/conferenceboard.png)
The price premium associated with sustainable products and communications challenges are key deterrents for consumers to buy from marketers with sustainability-oriented practices.
The price premium associated with sustainable products and communications challenges are key deterrents for consumers to buy from marketers with sustainability-oriented practices.