Luxury is meaningless. Or why millennials want more than just a brand
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"acc4eca9dce0dd97721102f5a6640f40","s":"8cef203a35fb818f"}