![Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Image courtesy of Louis Vuitton](https://cache.luxurydaily.com/wp-content/uploads/2021/03/jing-daily-031521.jpg)
Luxury hyper-segmentation: Avoiding the ubiquity trap
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments![Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Image courtesy of Louis Vuitton](https://cache.luxurydaily.com/wp-content/uploads/2021/03/jing-daily-031521.jpg)
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","iv":"87d05c8c4411699bea3323aa76eae2b7","s":"cf4297400654d218"}