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Luxury flagships will remain key for brands to connect with consumers

Saks Fifth Avenue flagship store in New York across from Rockefeller Center. Image courtesy of Saks Fifth Avenue Saks Fifth Avenue flagship store in New York across from Rockefeller Center. Image courtesy of Saks Fifth Avenue

 

NEW YORK – While the coronavirus pandemic brought physical shopping to a halt at upscale corridors around the world, there is now an opportunity for luxury brands to reevaluate their flagship stores.