![Vestiaire Collective's Vintage Mania campaign that recognizes the vintage fashion trend among millennial and Gen Z consumers. Image courtesy of Vestiaire Collective](https://cache.luxurydaily.com/wp-content/uploads/2020/08/vestiaire-collective-vintage-mania-campaign.jpg)
As consumers grow increasingly concerned about their environmental footprints, fashion brands and retailers are experiencing immense pressure to adopt new operational models to mitigate waste.
By Nora Howe
As consumers grow increasingly concerned about their environmental footprints, fashion brands and retailers are experiencing immense pressure to adopt new operational models to mitigate waste.