Luxury facing a digital-or-die dilemma: BCG
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,News,Research,Retail | No 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7Y0EWG4gvajEWTxQ\/gW9F7ofLbqP6hCmxUedoiZDFoQEIaHqlIUFtiZ269ltXGcInUBu4w0Rjoo90JVUQzm3igwSrVgOoe7NQRQV7ThrI0CERGGXhwGqKO5QhOGa5HVtRBE4RnWMfSv9mrOQ3Kfv3roZ4QuqsjvgEkdrk1i67MdsuKFNVZPoArF0CKsqXLGBQqW+C0V6U+3LwMZAf\/MSX7A3ihNgDYwuy5rhoVtmkuJUpg9WmO\/WPEmQ5jUsV2\/sg6jTOwDHfbfjob1s17iM9Tt09IynDMUtGYv8RTQY09AK5R6Mtj21PvfqNiDdd4QKIphwLUZSRIqq4wEstjk81Nfa2H4N1PSMTW0Ugg2TjBhiIedWT29vzZZ+PGl0GuJ\/ETgrrU\/G\/yg3z2kCoI89f4iMnqbalcT76AEzatw1IhnPnmtLDWoj2EgUXEZtz+7QhbduAz80yxMScbhO9vPATLeZ0a9+rbCNKzIyd2mcijbINk+1TcPU1lp6fvX+8Z7JwQTGc87jmK4WDY+2r+y\/xRHpnUlt8fAOdbkNJaSjvcc1i5lOdwNkEMnZre1nGwD1bs3micxB5KfNVbS7LVZbjUGoKDwpf\/M3uWdWxsdTddnoDypQGx5IrgApdIUdef1XRtXRdLTsSmCkxsClPa\/HHVCrtj9PzgZVhRy+j3F0V9FTFxI4iN3KT86X0fjbOOstH8rdCK189pYpAYgkU88ZV78FWiw6xJLsYjtxWj4Gq8N5d+KTbFkINpCJb6WctdkQtCOYyafEXVzqvl+BfmaYEVFAKlyX4OjyGocZOfxSVRHSODE0HvmQY7sJ4\/no8uAyvviaBnzRWdWLf9xdDI3RUcruI9gP5mtfG7m+hb9U64jrxJ4ZuPhkqi\/5TwbB4wrhhvuvMDXGXdWaCdXWh2KFlNAUaSsZpd\/UaSmjVueVvyiACSAzeCkfAAcj6o0bUEcYWudGvy2nrqIBucn0EihLRg4V\/TiRw\/1f6BgwGyJwgMjo2c7cjGfOuZo5z3ZncXzV3dPJOUME6fczmqi8k2rgx9iJYsqS0mx2Y9c0QtvUhZ+gpE3+PZJ2aj8CohLfYTAlc647x4zfl3Q5SCF1UzB+RMcVUVDeLTiBmrVl6\/oHBNf8FVmhHSlabqiyM\/pPL9VJWppqRjPGuwzOtEQwG9axI1UF0CCzVDwKslspbdW\/pz1y8HjaQu9gpT9q2UlkePi9qhG\/jPCI5KI6OG8wpUrbnfKRuVoiurfTse4thOcRLRrHfqLnk2rA1+IfsgNMG6RgS8LY9YU+pjaLoD4pgD3Lhpebeg5nt64ETGkkDq3r2dHUrOWKMADlJRzSfgKhYcrma+sb7mqiWLPv1gUjEVkfwC+BgBtpwaj7XuY9i\/vx9iDdgen8anw0tWXFBjV4T57Mx2\/ob1m8mtZKv4jtxzTcMrMQKcr3nUq7u9NKmlk69J3VdmQgbbMO+zJnIqw3Q9Eb9gQF0so7psJ9BuP7OiAxGluqVJHV0GTQ49LnDLrJlDFZpjvonNxBvPRJ79vF0fGJLx2er00jdYgwGc0QK1n6OZZ8AbBNnzMPKxa9e5i310h7V++C\/0vpaxqjioHDhDMhhQPeR56aYl29E0M4cc9sY\/wD6rl97mNq45mLRIvWhCUvgAO9nDdi1FFc6PGGVBmLM3h0IzcRizrNZTWCl0xTWdBHJtXRijY7og1S6gcyMd86Q+6QXCo8wp7cpkVGdA8RhblSftMN0BpeBPcLoGKzixHBx\/VCBTHP9lomx+yRpaEFeyDp2wbJAVfCijvX720O8s7mrDls9nkLuazo5+2Q50YGmG\/ymqDZj\/OvgfdCEACuoHiHPedpM4TohylSZN21vWl3oyIWojsjqSwyTsAUbsoTnNgY7JR5AHx7pO0W+v8Hb1Sz53Qtb6NVoYqMjOv76bx\/41SAMXJqCgLY6xN4TAnBhvLdiFMBAmbMYLfUkF2N805dSNNXAFTEUEaz8fNKOD2JIYRPJZ8HtVC5IOFJoKqP9V6+22tXeC9CONxwCFycw5H2IRJxU\/7QxdQE\/fDAZ4IMXPAybxWsTpX\/Es44uutET0s\/jH7sGTtYJ26wPZmvt3nOcDbvp2GRawTVYoIa2Amk3jqHwdp7EckmE3+gaTOcI3BbazE4VirTKn81WwhzXabaPwnL06N73kSw\/A6584w2eqaog2fACRF0Qxu7u3MmsRPmI8FKdfZLmfPH46rq3GOiSZGAgKfZ4KPsQh\/zx9F+lQ6gSHOArnpgd9lkKXLMH6N2GVJOoZCtyYDbiOHoithnmMk+uOIFq974cFYUBggDnIq3DBKINwbA4JNAzXwBSeP0kSu0SVPCtmyhvJeNDJZktxg6B02b8U49hWe1\/DpVfhwavIjxeeLb8WPSbZd3ywhl\/scxHW77ZD+S7jAdbVSLbkW0paMtnxj\/TiJElhBz4a5zfdARBeA+jr9RldUMUL\/LzZ4fJVSl4IaeuCdTpCAXQpgcDztDqY+zfqh8CausK9fWVi4VnMSS49f6buhGU+j8+hBRDPq1j8kEdF5foQNi6I\/XS6Y3miVnRg56WFPj2js3EDAcHaFmLvyDOE4B5oDkoIioYIQ\/Q2fuBj7cjTvLB24ChLW3YHM8f8cGxthp9pDcYyOZsCvSXZ+AwxcXcmZ4fWZST8C\/q7e0z7ySOQ2O13x9NVEiX8Y+ZPUq26R8UCaAcTW\/Rzh5EWwZDAqQvpR4c+bOFXNwi3PgPIh\/2l4IMlUopWR5sZXGE0JxkRYucZhWWgt1T\/pCr0xw+981WmHlAfCm\/GE3E1SMGr3vYBbAQzgZ2nabbCf5rdIreffaM+LqkcfBsJsiDZwGJPrkzB63sDkDn6nz3zkt5A8GSfxsGXgL2hgxqKksVjZtLjd4PFlKKqED9FRiPpMOXAAPEdQVyBzrTYfmXjJmvGS7ES9PWGo7oAcSDjIyhHRWGQASBvw+DaouhOPXO4q6RsIkDIYesoQQzdp6jy63H75sY+aU\/bRc\/VTxIOwtt\/YqkjczkCC302hk9Lm3vo03i\/U4I5pKaQVc9IN+U7hygE6joFx2ezjo8wB42XcHqImJeevGjfTHAxeLYfY7hUHIBpJWj9MlxHWDduiJCni\/bJpD5\/iNsSw+Waan6IBjzf2vapmduoC6Jtla\/EP9Ct9dEZ3C+u9BKxzprITJ8SaRUrRN4gmEFjEIVQt3iVJjx0lHQLpAFXlDZheUQvXAnN8zMDjvfacDF9\/NzOmtWsSNN9H6tqFcLrVhfT8rZBGHm64F8S5i9elAMrmbGSrdmOKxZAIskJptN0ctWVURBwE4Fb1unzZ4tTML9EQ67nV7SKykFhdEh3fissNLL70dgdPXjx4mAYvEnJ2wFnSJuxszIB9ZLzAuv9vU3HIuvePlLxjcjj460qUrFvqDJt3bA6Hofyl1A5smZAHEp+35xEoAqy1dEVMQkoPWJY8AiKd+uhU7oP\/xd\/mJIDaAPCDtmQOvSrnt7ahwHEPDfBWwjTeBJBJoudWctWo7MYBELO8UUDmntF6JFwG1BUroO33ZwXBOBnlfHkNYzieEn18wpHe5JEVqNwGUAx16BAsxdUgmSxCbMopW2KdU8vgdEcpFA3+nu\/srWTub31\/vV0xwgFNclN5xRX\/i6vXvUshAQnNdc9aqAfbSw9KII0\/oCzFxI56zZdNVchEMg7VNPHpa\/iZ9VBUw85oNji\/Azg+EIhBRImb57h+i\/4kVdxbCPiGzX2HZlhVWMDb+xRmxtS2UjS55syRdf5BzegELMq7gU56ASRj0dw5t8571QCaHqWNl9iPwG1AHj6owA9ZG9PO67pCuR\/K3MtUarnZBb8ylrk6hWyZEUJfIpx0da\/lRNeGKC3TKZjy+cI\/qLtmtu3TOZofbJHVo\/dcf1AcMrPVPbMTBd96\/70KlfIffnJyz9XsB4f3cO\/JxeAerAqR+hJmhdh4MyAP9ONlJu7DVGK6TNIdQteHnPATiOZK2Rt7fZw9wEgPUUNzI3xCn5xd6DKv6RT74G1ibrIslkZcI+hP0PfbYQT0iGqJxEVQ9Wswcyvi0TjS3WOlb1axFs+1MCrZ5CP3KD0mr+dC+CcJDACPFCAjJaeQu++pNoSGgh6p89lOB9KjjEsdG8Joz+uySN7hjkdhHpeYL97ksuvKrjm7B8QNKfKZHTbz5SaWGCXKdlGZ5jgZPMVDR4y9AYl3\/1+tpMXdWs7RQHGw+hC3KVfu1KQhnRMvkj\/i1bneHziRWWpr+mNK8qLObe9pm\/4n3TzwM7\/m9V09nNxImrazYhfveO9hfCSAF44PVd1\/VzyKUK2uWM6HM9JalOPEwW8eiSAti1d3ixkHUe\/1izrcplJRnYuxAxiVqIVvI3Yp5V2KzaOP53dSWVS9td\/QoapqqHkEL2QTDr9JLRGTsMsaPfo1qiI6bJQCiKSFfGzmmCKB+S8crl1Wem1Z7ze54c8BUFJz5SLhAQ5QCppEn4N4phZ0ZApGuwOSZVxznnIItpcvN6dTb71coqSZlzJLNffNMw1lIAT\/FRyJwPhESt00bSyDoztjxOmXlaurQ5276dU1W9rqkbWtyf3jfmQ3VNM3ESF7eYlBJqidUXiK\/K4tePE3rvraCkQh+WTCUzECvLg+G9z9BCX3Wj64DYuGp1bYEHt3yHNSktkaJne5NQwel\/7Ek44kEZXB+bSz6x7imcbK7YETJuCY\/IY2klp6LBsxE9CGQ+WvBT73rFMaUP7TbyHhWbe50apxAQqEyHE5oYeip++xpBhx41wcgSNj6tt93feMo6nhUpPcTIZJFAFjGCrEiuRH5rLMyoNZuUF3v+8IEkXZ68omMEKzdGHLsvUURw0fTTmzTIEs81eavUETEkPnj\/BEfXt06CMnwMLQVVU4jEYYDLEEapHLGLx6rSwiwUNQRMRy4usPwmMeRQ9e+6RHclBlrAQIFDVV6gMy\/vRswY0xHXr\/AV+BElcCn1uWnLKX0+V5W0Az9Z3E+1hLgdidJ57AOYDaDLk8ICAaQYvLiTY2N0j8SM1D1uaCGvxmGnVajiOEUFNKjSKSurDAcB2KcDwtZKd\/GHy+7uLwl0WVnPRs5\/LIGMobt32OK1j8h\/s5XFjqezL+FIS4JC0KdaRbPKljOEBQMHUzvJ0Cgpbz6C\/KSN+4UWdNsiYTtKOgwUXfJsM\/3C21EKCVShT8XuJi7vLdnHHWN0S\/lZwg0KWMTRjO7oD5sCWcNN9qlXzcd2aykgAX0yiUXM9y0nByuJShpn6tfS7SIAzNFA1XBanDcEHON7jWwhJYsoSohy9Fl8D48a9gi1KM7iC05DV2n6YV0I1KeWTr3Y1CMSspr9+nUtpxM8V\/O4FWvNiA4Ea9iaxPZOxahGwtwUf89a\/539pdQxkbJA7rkiK+il2j83I4zO3qU\/y06sF3RLsQvMCvQKyGSIaTYW7JeClhMxhT3CWhekxOO+ZJX4p69ohh+OKbXPx15WW+FPoQyUn5wBR28461y+nMm5QZ\/6XuePE\/AqfClza2p05E9xiZn4rTQyAl29Oh\/Dx8RT3BH5bylBnSUhscqUjOqnyrHgLYN9c14TvUgzmawY4q4DJiXavAvXC0X3+uZt1nAcWKxYA+POHz9i\/Y6GUWwjLo22SytLE5Vm6dlDbGiFg+0Zpun5pyABkZCiqNqpGgmH\/7kpV2GBq8SK+g82QZJNDVFrDXD\/OOMXmQ4dfaeR62+6XZlf44oCt2RXy8PM3N1iOxwRSc7pVhcOF+wTTCEVyGIomowHhYIwzKLoXzhOKnaV3+mKztDF1\/LWnh\/uqGoveiCIovadcW16FzvgEVmdb981HvxhSSNH0kP72kuMq3NnhPRvO23sxFqrJ++cJ88fZR4DE4vLPAiWWSpfPbTP1Sl0JjM7raKXfZtwTlTBcc2vkRi+BOQP1s3ZJoO8lnJ3HLRh6b0ffEANau++i7FOlioSaF1gffatBcaqqJKO4WerW+w3YalRiNM9UAjuIcafVcU3aofggy3cHO2BUsESELcstd5V7zkLNLPTY1ArnbhW57WpXeT4975KwSkJda0lKsgDBU8oh0aH2n5jKQkMQXj3n9lYYJV1723VMEARDrTXBIzUSsIChpNfBKdahMQxWf5LbOo+5La8c4aW6xLFpaRCsstM5wVK72DkTg0m4bCeO2A7083SnLcOjHVoM\/lEtj64RpM1odmq3Bh5mwjlhwNpWQ4+ISnD+WjcvUK5KAraAS9UQarM3Nz9XdKO\/w1ywl3S5qz79Z99Z0vs1SXwDwEPB\/QuEIgVis4ZJm\/ETXxYUtXDQryUIRPLSLyby+VHD4csP\/bWEAjmbBJWEc5MCf\/QOMr97YRorP4Rhahla97mlR9SPoWqpmvfuov8t0UoVsqM8vKriiRH1h5WlCXyDKxbIXRBgDC9msaNFvC0DUKdWqTMJYtmOGxtNKi10JTesaXnT3LxoWSaWqxO0F2MLLfg9oKDQSrWSKetajPJlp2YqnnzIwCQtjeivR4rwO7sj23mV5FrV\/UbgB318P\/4iDLdue7k7xWRMSrUTG2O+P8aghuNBROdxDeBAipmtbFFeHzvuDKkCDobcNd9fAr1EOyLExFbnTNl3kAANa0PZCOpKPs+PcEQ\/x8b5PV0U1hHzC6opxzhjQplFzdp8Kz7pfjqHXNpjCVyPu1VlthBoDcE9gI+GN8PMQNYGXgifZt8IRgukBS5+i5yTWiaoVcghaWiTvJL4eweoYh40gOq0O3RPUQeKvPZDErDOKvYJtK9DAZVJPRBO5SN+xtac1gLANelYSNmMVrWHsDnL1wk4cA0+41LQv0IXXRSTuIqqedlHYKIMmeDkWU+ngiLykj8ZVWwLrLBwA5wQpxOqOzzhBgBa9LdTkSvhz1FdBjsUBJDqI6g7XlcYEjSypVdlkxop\/plFvJFqV4JVA9eQ46AzbM0fLj4Yzqieuoj06VHelBRiMJt622sNoeR+1DYEEPp7SklzIoRAMXunUgszzYNW\/RAInzMjWEXAOmBbVamXh+CPL38Ww3N5HjTQzPj0GNKWljCof8lk9PD\/DYlCXWAwBw2ksH\/D1K5l4VH7Vxn7LQ+yeiPdwSsRrJpG3nQ8jHYdWY1JjdjlyrdinJw4mkzBHK77PugtmNtSxkCVbUZlLWPz2CLGU8UDBuOOwrnaKf8AqKEPS8TObo6H56Uq2htBsuJV+KRFpQIBdN5Fo6sqAaoJqoitweWY81QJG2O9M2hRD\/YbjO\/WLY1Sv2OUV\/CDMeBsqJYklh+AQVqC6S5JXZvs6Od5iA9HDb3RDSZbQZ+hEcfd3SfjbwTq8FU1H8PqPN7bq0XSYRe8UzJmBtbqmDoxT5vrhPSRRE0hzR5Jmmfi7Q8WxOhvsmMISZRsxa1eArMbrRyTwXohT9Sisw7DjWJ4gw9LHWHlUl14Aiu\/SwwBnucvlE6JQfMAI7VcdDxfOZAO6QDktRo5TfqK5OT41\/QkorKZBYOOEQFR3kxJ9shrdPOUvj61\/NfiB349jscFDzkwy7qkF2\/4rOUK7LnyrwpzrqdRWsQBIyw0UcW4EcMkl\/1\/yXI2kFsc5qmoCsK+j5Msw1k5UKIxfN77z1bX9xY\/z7fm9+Dj5CqfF4YbY+8WIpAgC4\/2XpGp1KHU8xHa+K6lx3tuRmqO7NxhA4W8kAGgiG7fV0\/VRftSIGP2zEHFoZGj\/pmSwdKZuKBR4k2mFA+JrUS03n4mu\/RE9jjljC7F4wTKUGqQ9yohsSbV\/XIDco0ato16Pk8V9PlvMDD68\/IUZ518cou2z6RVB2WR5p3OLkgD9C69hQ+a5ANdal2JIsjaBN02hGMqW6yG0purpma0V3s\/QHrUF7j6G\/jkI3UEhX0iP9m5XbYgvcKQNjVls5zj\/lHODHDTOYdpG6VX938qZ7EOQZKR\/gejtsAglPrX\/ymP7v9ODZODlJglIApRMfgnKk1PBOGuS3gcFXTwvH7SmnnXEeg02TRykyUnjqsJZGyAkM+7y5E2wG5qTDhPGGDvGOSvk9XQaffhTiJwqZsIb+RQcR0wxGkQ5FxYoesx2MVj94dkM+MeMG0m47AKn2UP891CGG0gJa6GCm+mtnexNc5038mazezVMq0ZFg6KZyqquEsKg\/1TtoQv0omWKlUCa58ziSYLH3IFjMpoFI7msFoZrsRaVK3Q0+KjuMXcZ3roE7nuZbZd\/REPR4wkbm07uHQR4IkKcKw+pH\/1TFdf96DLSh1tlYUggzbUgxYSAPgHHIIIL08SQmWL6YosX9WnXJvW3OpVy+WnfgWCXyiCoFn0HIluBZuqHFhr56OQxmmDxaY0p2Ku+j7yEza8mHPQe3k3iKwrNFkMN+hQjMSCTOZf6YIFOHHeIksoKQFWQ76lz4Gh5UsSgNfARgPjxbTY3uruKfr9xaAlJedYM6JOI7rfh5ddZVaSXhBgnTYf4hl0JqpxX578W5tP1T\/Gz24z0LzrWOvYZ9SI+xRAFfCZ1D3MM6SXzaxXo2OKn8snzDQVvIjCrjBr6VNRgswa9o\/JzrViQSNV7iFeLHDvjx8pJOmauTbOCQRUJW0ggVQSr1i+K+8wn782SFLSvkUO8j640Gv12ToRqqnxOFINOOHG2v+Zc=","iv":"f9d2e9b20a1c8771f132951a2953c87f","s":"e7eb14beb53abedc"}