Luxury co-opts drops to build hype through exclusivity
Posted By Sarah Jones On In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"TjIsh1i+1+hvEiUuHHP8cN\/kyVlxgZVZWbm\/VpqQtrrjqEhilR3jf\/HK14srQhmSpORG1Vh6auwpTscJN4etJLkUz4Z9HyqCHPzCgkP1M+SxITrQiXAg902DUuST0VNd8sJDxLimNagOOhMant8O9+SKrmgXmfDRKVUzArerjb54UCE\/mOtSeUwy\/MuEeQDL2zTPnKLOcUWpsA7keYZYFfgImO8ADlMpfoAKff50iB3MkfhcmyGxux+G\/FUzY2jKZhVXZONvU2gJiEDWGy6VHGjKAQj55mCYnyv8DvYl9eJ8+47QwQGDPXY6Tu+Kgj6DwHYr1mHD3Fdkpsp8wXOP1LS6TtnieNv66h0H7lgbK0KMPFRfRbAcnxJTUx75y5HiDjtOhUPsoGRNYbFjFTR93UfqJ5r4G70lkHHhWMUnI+3mlAS+Zz5SpP2I312FK1x6MYcvt82XOWWchNQ1bIE8t5YGiLO43x2WfBC1+l4V7IeIDw6v69dM4OzEyNdMY8WVQ+l93gaJO9bEP3htHuV\/IRFTD0HR1GxhHgr8zEfW40OxNwZk4Cld5Q3ctep8WhtJxPdRTSCjuPdS6\/a0\/hJjtIrOObN73fHbn+iIQAy5kmOwbQIM65xsWFSOF7b3xA67p35cdgqvMQVMUlHIcu9J1dD\/CxF9QbGLxEpJsxpop61b8ZKBYHgjhc+HMm9046dAWJA1qcVrNHF5wVNFglimhEnEnekWvN+dE2E+RErwca3ADbg8iPViQkg5Zku42O9WYCJsGCihAHjFr\/xdHMXg4GhTOD7fjlzIZLgMyaYN2F4lp428+PR593LJB6g2c\/ASb8R333A9Sxf0PZDhvTo0m\/BzeetiyLDwYVGoRx\/yXqdP+9o\/SmSzGP94TVMAL8h0oc7d6BN7kCQ23+70yNl3xBJfLtNHMqs7nuL7NV1guTA1EpiAGW3RvdMUdWfs9ls9ItMoG\/MMMCMCGW2zKzRK67iOPnYNcHfwv9MW80isgDUGqGG0XSa0yjeg2YKWekmdaq0hLQP14nPQv3CoGrHXxLq1NgROLazv+U0vwz6tl5pp3qIWBiK51rEJmK9reWNdvls+OFkGdQMMzr+1VHWOePdZ5nL9yu0J2ol4JxprCp20VaOdviVr4vPXgOE+dUiGVp9SxquYSh1olYqD8qrsAVnM576mIljDD0FPf9UrteRWIp\/HjLQezZ6Q8ts2HQ6kaPQmZoJxiBHv5zNkgkHm2wRs07CuvSf89XphhE4H3X77A8LuWL6gqHvurQAN9v0xSoaqdxaH\/V8qlIK+PBUbetfiLiDg8NJHDVF2egPDzZjWUVheg62\/kH8TrUmbaUgnHdwxBVQ2azKzx8H138MWisLSyp9UjU2L5p1amFi0Flwrd9UwsEbRRgbB7q8FPg+iTcesglRBvTUskV4fCwRPL7\/eSt3ibFXOKcJ44X93mzKbGUG4b85yQo0nd3MJLp6tLinvC8vDK9xprrYpTW2Vstkpbs4g9lPAoOJrym594tBMkiYULu3WxCsROIG9yO7QDGrMAsqLdGwcoBAUI0rnoxA+vWzmrAtvE3b87OD\/sudtvz5v3SqyVzlY1znRdgK5JTNsPmMMw\/XkHOZTdkCxVNA6Gpt649+uRygtXUjj35mIRlcq8WM81yHi9UiXDwepD36B+Tdj606BqLRsej49yTLUho5EkJh9AkP3KImrRgRnaDM8ewBJlS4mK4eAVUfS+B9x3gsQ3racGiMIiQLAWvwJNsfHdzbpqhzSghp7L6kMyXOhT9IHt6QtT41wUI2HqMmjyfdBxUondurjGZPvcK4EHfWJ42\/QkXsLNQP4plxr1L2NDKh\/gKKlSaGZP6aV++vqh7piP155958lZH58EhxXlOsjG3GVP7nnqRToR0+A9iwf6\/gYIvbOjJO+J9AdO8iqJq9FvTE+JWvp+3+lKyQ73kNWE3\/XoYNHlmGiVvXe4v+nBKCI\/Hj1ziioTgID6hE+0Gf+A30hLlJAccyiDEQbx8vY08bGK\/UAknrfS4rVh0cPt1HZU\/FedU9XpuFrWe9T79f53SG3QSwM\/zB7OvWmtxeJB1V8\/xAc1e1cTJF7Xn0HXwfVXki+2Ab8HWfsOZPosn958eGq2patWIOSd6pjsOamlxk5brSeK2t2\/GvrwHcKfyoPjvZdZudzMIlnMbVSvP9p3\/rXsZJrWbyzNv+gSByefrWZvWEOa2Dv6Zt0ReLpzniIr1kYye\/i3RuOmo7LlUqFu3VkZSOT6lyQ9mGk3krnm4slWKVd5rMoga8MBK3+9VygbGfT4xF24xOpHmUEWBQfzgiQRZbJlghGIebU3f9bsL3yVt8IY38v\/Z8fY3decZXp6jj1BZOKUgCJqWyRNQA0w1gjOOzJSt5xvu5\/b8rTzFyAzBFvSsKtti\/maLA57v9wzwVUe95S1ssrjZoLYkAh6ECG5RK2Rv37ClPPshdgNCSfXYzi67ZKQP8wgn4iX6054XKcxywLzLHfUHOPTDFMPRef\/HB0qes7kjgDoe9f5Zj4Xf7F4k3BBAICRcTPEA\/A1O4SqGPE8Q3Y2reGNPvKhrS3AF4cxnGjxvX8tVB6ExIoy5XNdiP3A\/n+wmuOZheMTOmPL4Gw9c45y2fa\/k1Nnh5HRyXeePcETnWetyfhfrJVYoIT67qO0xYkZE2EeDadq8pgFgOqP+UwsbgaJ5FTTkBTVor9mOOJ4rf+Osz4a9rRSDp7dW2RyVFp0kDq1DubxhuQuwUhjWsWgJ1O8Ytkn92uhJgE8aMcAMCL5hcjmNl6wqf7TrGg5EDhqsPoVFlVa4\/ZbH8twqNH80GqcVDeyfBHGujZCyZ+0osIs4xTGNCo2+liSuRVMmr\/jEnUoJmXkiwQVj5+qgrenjaDMttfri7xlkokCvxZIgCrBtK6B81soz4HP+WJsQfZ2kr6Dpx05FnJEpmrlgDKBXNeHHzWo28sOz1HKwo16rYvvvni6OxqlxjPPatU\/Zs\/r5Vb\/d\/Zkwxo2+eMPnbimV5po23QMdxGuH3T9e0Xja\/ztJy5ODMXVjeC9ytbqfyA1nAZ03Av9LYxnbMX672uM3G1XOaQz4bDDE9SBsfcEhlwHN4o4rO8AQXO7bhSDzq2LQotWqhTB1nnz7mbQCbW6+l7FdaHHI6JBucoloieqJ7LZ+\/YpQiB4yaeMTahEF\/SFhiRo\/0JLYdQ2MR37VyM+JibQT9rnl35PP0hF68wWzNxTv9iRgJZcIYLUPI+bWyDnbN0JnZGcmeAHZ2fQ+WYRCU\/fitVmj8Hkvd0dXiQSxWUWKzGURuO\/INdBBzFlgfPk4G2qci+pUTl9UTGnSmCkIqfBzivN36SDAj5y5DdGq3JWusHmHGHUUcueSOL02OVNjfaaXqrQavBxu+q9iu\/6NpLuQJ34tNWeZayDeM2xs0TqMbl52V6u7f4BrFvxUDMuvd6qrG2MUYzitY5YWpzwX\/urktekjy2ZNfxb0+FYmcHxdlDfF\/uGn6a2Vo53VWUF+3laR3bzcwin6bxU3zdNM4+u0wpl3iLaU5g67jXI4EHWHkVMD1eIhVndpwn+AbuhIzX94mBEa6YX8xxN\/MdmSrtofsAyLDF2QqV7cHlG+f6VhKKj9wBJnhwlhFWIXTqh8yD8bDOMC8D30xQS6jZYjsefEN1zgFW51WesGztf\/4pWE7N2K4ARyYsxcgzltD3h2\/CK8d8V3sGm7fZ6wnBzyMTfOw90WDZWON5ozLLkD7nxal+wZGe4pc8ib1DjF0pVjWPG6qjcGXyElNNzspPFZMdmzfJix2ASSUiha4wN7ThoZevl8AjJcEY4iD4otrGU0WN8vbqh1E4K2bZzCKNXnM5110M9SxxxeM7uKCIzA1yitB3ed46R8CQVs9OVzQLw3bsi1zYsmVF\/94E0e8UPcIj8OZMgzOxGbCT5QTG+yD3qw0eLaYdtKBaSXNS+eoA42icTuju5Tj9IKWrUgJQnQVaBuh0V6jvYfQ\/AkfP6sLLCe17MCXbWuB\/khOcpmFeV9PtX\/wBECnrdD5iO+1TCXDSDlyadLfbZJL+uogzX85MhXUcjGP4Y39BFV\/mnW61+mAg2S0it2MEGK45H+\/CWHUgbAg52sXMlqz58XqFyFtM955iV2pcRPl2BPNHBeuUUR18pDh+j9PKZh\/JAAWJwyb+0ce\/oh\/lCiWzCU5\/pXJokwQaBZ9KCcFKbB19u35v\/xJTbKPvrTsOrVQbaJFIAFy5D8LsxmNMV\/H0VFcblZDCsvwiJWRdZORvnqqmxPJmZeQK9M1xDk8sQ0w8M\/+FGzUctY8kqrwtEs1JSoHHjLnBRM3xROdjatHa\/rqJFYLKYRaRxfjo3wWcwpVhTEtaOHXjSi1D7PBKN3GjaYPi1wDykh4qGpvA7QQrQKanJV8vd4knQgenrESsRizByCC3zkR+WDvmUSD7sS2On73xMhxz+oiibTXKLb8Ox28ZNH6yAtX+7dME6Vmp\/YNB9VhSWijS+yXyJz7wFUvqcFyf3JWr9A\/uMTtEhpUnJNMuQlpQSpK50AZmzFZEgI4VBZ2IwnPS4JQ+s1CUFfNCWBQbaPPLG9r7L7UWfKlV5Z+lINeA3gWvpW5CGTTlSFD1g\/5n2o6BqOqXq3g5ZAjONZ2awa8wQtb+nPsrCHCMnMWr+vVRbQYVzdZG8kmp8pQY5YZt5v7YgVvydw242L1ed\/AMkIb88T7bUAQXQcoiR4NFVd8SV1c4OnwBlR69f1fviDxGxbcoEWuQFT5ZM\/2c8KyJPGNZEyUCiYi01tDL6i6jydSMicYESmLtpfbvGOC06xjV4K\/\/BGHB3PGvqRilykBPMAmiuXIaXMPpVPhvD0ver7CCJSrRGCWb2VGbhiWGzXtqMgkHHxXTeQKg9OLeHymXzb8c6NYCHr51+Ac2g3xFKN91E71+dv1Ydp24dVe3GBKFyDF10Yd09Y5e0S3lqrIib6\/pPv24VyK7asqZgiZzH2i5X4pv4gIpqQTS2AaU4JSQ6JuNO0DNIXtk34w0wVw18oJmVOR9OojfSRDXd+nWeAiyMBj7Aez84mCVMizWVvzVEmLWXKBr+mrqqP4t8Pfx5uo7xNcDa3+IwDl5VoXq7p98gqAW0r4iy486jg8Z8bXd1vDhrOhfrukLtRJ2l9VoW2p7QRnViYA1fl4L0wUguhJZzs5NDnRiVWIH6c95Kx+GZ6Mv30mxSOdjD1HBHHmYLEctpV4y+e9bS1DKEvyRDocI\/mQidONrOTxlwqbmiEdugp4T7YzK5nbGGvgcmyYDsjy8iK4AWM+CqRuWDgwK7hXO\/DlDTaRgLuOqRRXLjDS+Bod4HrzzmwtYZxFvqMymnROvqYO2T7Kcr8Q5FHcDpBVjGegfbvPu8\/oHpHukMti0fiFDZRYx\/TLKMQUsZ+vmt3o2DbflX92TasaD4RTktNW5MZEP1ksjneAduU0kdKBbycwnZRcgDk7vg17vd1r7wpoywRyMYDQMVV7FnxCY8Sj3ZQYObKjNa4ExAnkjEulB3qinvmreqftB0S4mxCAXucsl7GswGLyYbFv7kUAKyAkWCPZiX3Y2a59atL8wKjozmtgeBWzrircC5BSV2jiIaaiz5HjCJ07mu+iClW7rV8CW6XraZYlRqCwkIuVu9VWW2vBE8qz082zArSxisFRas0Ee6toNIzBe9y\/zXqSXpIw6NxUNYW9MZO2x4xO0FwX5iqvL8rKFzSJs04sclt9mo+GbAXpX+dD8nbEzFCVguIbUuPAsWVjrX3MklhTyOzujoRY8\/GdR2gCroNRaxsuIS+iiT4wvwRJBqEEj71b55CyCi4Jp5ggwiO2MLX9j0o4YF7xX0J9hJd8wurEg1mlurtpTL3up0+9nyIOcNvYG4oIB5znn0t9AQ5UTyA7AW98nmhFl3KJ6KCGmN5p+JQy4g0z8A770EcGfRKLY5KS5\/xUUGKoH8Ly1EKBtuvnu3yx1vc\/YIEbFwfd6ejgP5A88zJptziLOle\/yTvprTtxDnuTQZ6UosZAWrfst0nNebhXcTxzLFtcKUo0aQUAdMx+z6D42JtgoX2fUh03J8A4tsRQ+Xyq4nAWnfGXoTzqHWNu9TZTSk7DbKxw0cjQbCHRX7WxayCGgiNYmwXVvaUMJN1xV+bW6jw6c+P8nKpkpE0RSMO29NYnZZ5tlS+oJjIUl5lQemloGVRGAXjAfjzXjyo8xUeMk2UwYQ3vCeXE47jhJZJMPrVD9nX4WBH4FEquEpBKBhmC77fKwY5xwsT8GDIX6nYW3d\/yDCPOizjLuV6i0GgpyYmGn0Yahve09\/qServnHiGF9GFct1jf9DxaXB5+45fc4943YX7ACV7kAh5Mk2zDFkiDIF863lIQl9YEQ2YAB\/kbGUhmX9jW7VkoO1mDHOs0JwCOC+Rv0aZfV04CcyrKgh42OObRHMGcOeGpxnEJxHGCxvZoav7XkNL7b5UbgMsBuKcuuw8jYmFqpYuaBnicuYXAhLrrdQkBGUzmZ9AEDtJRECmYv2p0798KNENA1m3MB3LykOl2XRlBQu0XMasAJhNorIbNsPhzkTMEJg5se06l8uW\/Y8CZ4gwCX+Kh7Cl9WsNdm7GvrlQoYKoQxim8O8u3cKOwM7IUDgyGjdrNcZp8FWeAG+apwCDD2OeBJ0nQh8V2E1pCgQKNP1tsKm+saXOwk\/aFJyNcIN3w7NYOGj6tjKIUlt9dYeRARvXYCSXmQZuWmYXDVn74\/vAhj6KK\/Oel23ARNvD58yV2pLiMqJxgiRn3o3sZNn6+UoLh9Dj4s8ESHgoJbEZ7k5monif2izMks9HYaIqjr22cOw1vTaEScvbFtGY9BRoSVRju3ednQKeYxuzx1QXBoz9fNy4qPvXqECIzCeksdlUDuPezfluvi8g69kcdlf3BV5nQz\/U6UbYrcejPyQG17lmj76cpxAxxgDOOo9iEwApazYlWSz4vnXi+EbDBts6FRj5g+zH0Boo\/mdcu\/4Yt2d1VlzZFJTdj88Rgo\/jNk4tFzL5y158O+zdq3Oz0aiPfRnlxYgVNQrfLhgDTcQQ0Cb7Oes+3Zr4tvloviX9OYfa0ooB\/Kvu3shsJ9DRvhAKW0ZaHKQ74acAtZ1sEHAHPp0gIjiKFZ7hy6n5ifv0cXg4jjEMjMRCqqPjP5Plx\/U\/Fa9QF5ifKLqyXZ80x9YIn2gPoWbALE2z0LzmNJPVoCOQ4Sy6U3Yu7fZPhaRtTw1xQUfD3u7nueU5VsCzr99b+irEg5og5XGJBr5WROlhi7946Ivjnj\/L0wUXClNKJmg2WsW9OHdT\/Z7yaio0mngHcNdl2oIdCczjcOJFEu8Ic37bXVYDLB4JmkHyBKzuLHKBpVqUl75NjQiTzVNe2kAncDga7mFKgg7SdkS5+VjtMvP+YYYiXCanb42FOwfxrSGgg5t2yss7SAh80rafSl6GjOF8Mz1qKM77EE8bNtVdQlQmTW77VDqlzOhDMAmM1fqLfYrWXIu6qE9e97KtzDLuZvTnnKgnK71SK5YJaBJ7CqCVYXZVmyjfPokHKTDD6S5YSUat7rlorToWnBxpIyrRbiIK6mlzPnv38Fc7IJQu0VAvpFLptxFGFAVrKvFGpPIrJ9H+g69BsALiWmn4k55rBaHWH02tf55R+PvVFHeuSLpnkPlOYfVegIRi4XRcffsHPxtoVAgu9ZzuvFbx5dF8tyAqW6HCBPUU4kkDAXPhjqdYOulTizJQTUh\/YClp2nGK8+7GHjMkGYeQvYTPgjkqCnUpN4JNXSr3YHzduh\/UKnxcHGkCpKOFwUabRi9Uqrmlaiy1BXY5VOjzSYcI0Yp8ZKZf3iOheHDHO3I4acNeV2mAkwO81pk+LPTiORJj0jH60WOkXlmL5mlsQuUp6Xs65wsRwb6A4OXRgsSVZOdp0A05IBSA7\/ynkC1SPEggOTrNhxAM0mubaitAwedNzKnTjh07QLQDbvGBUMWDQHCYQG9yO4wklWEQoOTCrVUX7kRJToobsAhVr8RVwSFZbCnyl1q\/DnhaeL9eAH5lvKYjFhytv9a7zs8eRQ0EU3GGP7tXnoV26fcDyRFdQIxRiNOfYe0iCWV5PjUx+dFcC2mLbKWVZBsEuGr4Zrs6MecIqHq5WqoyYLXup4sQ+TXeUE8kHg8YdG4p6PSR3d2Ipa7158le0LHSk4kVVH5tQW2WNfiX3sop3ITPcTCCB1\/rnzzwecBqzOcUYhx8m5+iw8Kuvm2ZCHbXspcLbWTmp5L8iymovuc7Uq2cm\/j2YPLQ00IYqO+wWe2GQWEPwJYIwQTOA6EAXabAH\/ZWwsuQCpuLahRzHM9h\/OU34GZcL\/JNXu4x1VhrVPQi2I5OtQCrMbGVTYRc+prVbEenmlbLum4TVkEBlI4bECgL+c1BTf9x2HYNsAQss5Ht9sao8GdovtsFsdcea5illLbjijDnB2hCUAhjXKowWfcG7Cpgvz6JKpg2Esf9Qbncf\/TiNV7+T\/55dWinAflJQ8\/fPJbD3Yy4E5nwBjCDv0CoF3mAmgGPuA2VGtSXZCTduuxdUDGlyIY\/p6jixJbrpN8dBmhVkPD45tfbQhtJ1\/WSMV77dWph1JYkhsIXEFome4YxHYQ9TJXWKWn3iH+DGPmihl1FTJQoqFkDLPZNs6mRzuUpIAT0N\/Z739BJM0d\/UoMfWlsZQsSJEDii2t+qdjiEWD9PHW3hrjHLTIZe4zXLkRuxPYJK+NLgDV2PvTa4wOoELkjwiDvz3EVWe\/OmxpDsMhHrrx7pPIvZWveIU7TrgCVBHZtZq4gq4bVzTo5ef9FpKa2rYjKY7l+MZGYuxbA3jJd8AYtfawNoLOp1ChwOSu\/D6akU9+KdJYBoj8+8K+M0jpQqJqCXN+QJpe\/qYgiBCuxcLro6jBEe7tQ2YwMisSnn7PMkwkOudnWKR+PiT0qhD1t8OPIrQ2r62tvlQZb0CYDnhmMYTkUk4YwOAOvzVhZfYoDVvpmK8N7iSDZCAxCQxYBWMDqnAjy8bSrNQ3cLWfDWWzDysAE0K8CdttYMvaS+DQhOXMAnbffKGibVhPxiLH0k0eh4j9XoJrOZ0v\/qceolc\/oMPhMo8EilxiEN6SKKt8\/weJaGil2NgR9DNHKW6fNTz4jykrkzn01DxKabv5OHyzvm0q0kQO513HTYcT\/SJHY9R5EG6+nP\/CK+yueCNXm+Mq\/vgT7pn14VlZ8dfvP+HKEdJIlaQAkINavVGlaxANbfZdj0UmJ1+8aP++8H79JocmtmJU9Uw\/osigBdmxQYARiBqFSen2bIv06SY8awIxqS+oxvcAOtUK6GTE4TOw4mAbu0hRWTGaIXvXMcsn5sHvqJhpdUU3lhx0V574AbsGgtiEZ9HlhNKl4VZdCflupDfpFlQImAnp1DE9JfBeS\/iwSgCLqhP4Uo8cLMrbagLxVJCuojzvDwRlsTs\/E0MCChgUoFPy3EfJh2R3IFq+cIu\/9Kv\/dNnrcKi9qM0ZW48KdaRz89QXN8tFFuEiqhlrnqzqYKvpRFT2i6oXxscXR8U0lu06QRSgxhsq0MQeqM9FV8CUvcU0g9HQcE\/R3MjfCpM\/skG9kN0yWYeT9CsRoHs9xcxT\/fQgd4sbc3IJAte6PMcxFYsgkri0+7LBcXdx4DceKEh\/WEQjqjngIq\/sv9wUCnQT7NJdYzq5M14oRIzDg3aOnbBdYwKgDN1mcx3k2dDxvYWdWotS7\/ixyAIbwGlEmstm7XbzrCaFCGchhiVjvBOyu4BZLQ4Ob+b14+Mjqfu5y87DiZsjZQ==","iv":"161b1ab39ac304486e9d52ddda40cb2a","s":"f663cb9a1cf445a9"}