Luxury co-opts drops to build hype through exclusivity
Posted By Sarah Jones On In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"b23afa488f5500c18eec2aff18ee4700","s":"48ff636b0bc4e5a0"}