Luxury co-opts drops to build hype through exclusivity
Posted By Sarah Jones On In Featured,Industry sectors,Multichannel,News,Retail | No Comments{"ct":"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","iv":"b5bcb5cab66de9935dd722166855239c","s":"1e5e11c52482c643"}