Luxury brands should leverage culture, contemporary image to attract Gen Z
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,News,Research | No 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aOXO5MAHlqOsNk2uxUgCH2py9MlGHZsLQ7S8a4QW3V0hFyK4zv0AdfPTzAX6Wm6Cpf7PZcClkzZeA4G1AYxhu4R847ycICebtE9aRGqcEmPi4IqZ92XGra35koqmwjC03BWdi+KYiaWr8qyhi9\/VP\/1KuWg8gVtj+uduJtfZ5swWJQ\/OJDkMi95Kc3fFGjy8NoctEYNe3j7u1E10ty4mSBtVt9KCnhjQmWJf97GMng01K8mXgyPjNCnKGpH19Pv6VSJpKmWhTMMvkXt5SeUH2\/r9tjmjqgtFj4f+li9APFOBPaTeg9dOKqHBogn506wuDaVImM\/jegR7dbjCRx\/j0xdcwpyyLdb4dBnktk4RRlV6RM+4iA2mAYWbhCaftumnF6UYKHve36AXCNLDuSycEC83Vh2QV1PYRbrrHAjCp\/EEjn673K1hSAipMNbsWgseIDZ3bGIWkDKNZcuIAXkIdjlZSY3bNcSZFTQf+6tN+T91HvuoADJQsQ3tzopBCrzZemJ6jsd17I2MDkBKpbRhJBay3cT3WCuMDiduIWPIwOCc+b2m37bSyUUJyt3oBzpUVE+ydSFK2f2Kgt9swJd1912E9L24oT0S34qlGmlZlvEirq6pOeTE6ox7+iVIBRBJyZ4ONy9Rs01qwy9kUsQkKvCw+RF0QgxIdHTzkcFm2opQkVMFRERxJ3LGPvqXo0A4XhaW++nOoE9bcoRzTOu0k1o5h5AwAfdMMV6dp9TSio0vD5L0rBXQrs0UxqfucoxVF44xw5tCDUyCanA8gHjlD378C6WP4ovNPHWbOKcyiU7lqKnVzZ29srNN4jZzeaW+lfZhbBFZ\/3cMFpZMppRPQN17h50SnxYTFJ2jGzr9cJgBGh3eSGINLjU8QAS5xYY4E8yeX20WzsQDyKLNQsNrOCHcmyMJwbKGK8TAWpZCpmKETqzM+EeS6B\/STE4laiCLpw5HmlHqjLzF\/L9onwLgqyVpwEqeAf1AlJLmP0PcVpkwRTxDeJRjrVgsxAE5u8hKCWrwmbxkG0zwYAxa4V0gU50ERrRMe0Kql+q9SJX5t6jw7kPfT87fJuMlMxRp3RiawGLaCl3BlHftkQe6YOoGAJxKE3NG0\/HapyLJwnNekt+XUjhdzLnm22TPSuTUHx83lW2ojJt\/LN\/c4YKdkPR1O1CUJ16tJ6vuW3DER2LFyXHqjEFmtfrAqrq4nMNtbI4Y8w7Mhs\/54Dvk2czSGpeTQ2pLQbm2imCYWe7+j3aLP3OmYCiaw7DE9uDB+0evLprgcuPNMnhA2nYw05D0gFlxctqVprUKhmrNJezMOrXPvEWxWq87sf+0EzjxwaAFvvO1UW3K21CGrF40mBzoNRB3hniTOjdW5ZPWPXVT4UAhzOS0CpO+oTcQbLX5i5fIi7wyQzW3sULHgZhZe53G4jhPTjGK9TfZrpR9FpSWfZwdKqvj7DA2cocpGMXurORU9xnYmQHqiXp6c1sEbfe2RXYtejBNBSdNDwZgHm8WFFIT7K5YTDBEl17S9\/ZuA0Coh2VoeB+6sgtP2wW3z4GXEsSKcrFAYKIuxCPPptAHOBh5UpM0ciCaSFt3c0+el7QsAg1q6Zr5tMFCNN4HUZNEsa9te7XuA72Q9S\/qW1CMuokkPBwnLobcEn79pHMduvDNeo\/ywfxZYetyEdDUh+SWPLwqtM+SF8ZLm\/+p5b2Mr+pxYI4GzobmcAeI9SyIh6Nauos3Cmzq\/mbxPmkGTlFcx8H0eJPWvgFgcYjcMvRemsTbg1fHT6G8DBznDK\/ii4Q7m9LsEUbcbYeDsbZ60F4VM9iSFF0TMOLw5taJXox3jgVwxDkUZ49WUXiRzinnkKoEWlW2IO05jFPUPs1F5wsowYy69zDTzmqjUSWw6xCa09Olgar+dFP9sZ\/bqdHsgFu81TWkaInMjeoHKO1fWR4VqDHI7Lv5xgKtTIw70j611sTCaZULS9qIO2CHcvmc\/h456hdBwRzam\/\/hBam7pfLKxoMSunjN9yxl1T++dceVp0pRVrbBI2KvHdkJBjxOR88A4ze0eAVIar+pqssM5NeFql\/I2iJdQltrn6BWQK4cU2je1Jj0vHRu+q750CmJVWJ1rsj9hsWDr3ohtBSYJVjKhRPY9x9kkSseuLq3rx0rST2J4hbLP26yFo61gTTAj7Ck+x4nbtaZ18P8QqlpHgFygySsfEtceyCDvjS\/wNvnRDGIx9g6lYMnXfz1pFi+HVTLgSvI\/J+KrHOTFael5lCKnWCumcwYpRqVuuKozzqymadI0wtCLtDWA2WXuprZ\/077M5yNK1hPdlnH0FXZjfVeQbaV\/YrOk9ky7644okh0Q+4veiEsAaVtZ82MLWUPBa3bB5RGubDLgi1aAwQjqsoUcagI1uJ6VY\/F\/axpJQmMgaa4DgypP4zkF9REO0mE9e8Umfqwx+HOSjYiPptTdIXgUkw4X+eBPxlGE7YPeNF5Jzz1VHduXUVIrmbhN\/XHHtcW6Ym3V4mrWy8Lqct3Egb82oxekOfeM6o\/Ee9mCwfsTTIRQ\/kI0QutYLRnEK+vChmIbe4RO4rmJ\/Tu\/487yLzcE9C\/jJ1xcVmUdEKMKy1DVCsDZpXTDC6V5zj8PM6aBm+PsByUTKskqi\/YoeuCrn0ndiBAjy2dXNFaLup8ZW2cMHuJMaPgbGhO99RR7ytKJWOD6pl7se5kzlO\/TEcnp9FGQ36k0OLUuojlkC8VK0HJUs6KIlnpqEE8bhWqTgs41rxGMG3PAxHbO4pKrsLKn1fVZBV2BnbS3sWrZjyN4wAlWesMoQri41+KyyqFfubtLK58liMe18M96OFPrSXd\/fRK6Z70MZXP4hsX\/cOr6QZo6lzwoxNSNyBYPeer8qHCBxvytP0gCqfoFfqNY21qozaCcXg5e92TjtlLPcgheEdD\/Mom5ikSEPjkD7hJtk62OB72sIj+6u43zucOd1QPsVTrjvbG6GQHLyuOaLhxmmOQ90uBWTJRfMAg041jVmF3O5wNSw\/OQHV0rrpg+08FrZSRX92BEBuMvAA3Redq48s1Cp1y7tYmPPBMgn+3Sry6vu38XQC7pHUayCKhjrNYrcS+MQvTcxN+n83Sor9Pm1oMHiHxE8cDHhizTFyULyYdWh8HxoTlWQOn\/oR9UZb9oJ1LAeieLt8bnS4WSUBsUTkG38EG+QXIcAZc2QYOekIf2z8DVbzzwa0KlZJivA+B3z0PnffaxvMDOqUMVbHUtS2t6JR\/BmwqKahJ5nbM+oPhQZt9UJbAV0DZ8uRVRkl\/F+VzsbwGtT1jyKEs2tYZYOtHV78O3wDOcJRQhQJOKV36HhEcbX+vglSHG1O+Dl3wpUfPsbiDdr8\/wwRnvLjVS\/exbKbRKdxxnkPtKFkyRMw+NIsXg4QjDvvm40XGmYPJucbASBEKZGE7Hh86jvjZyRYsbrtpQDvrhedFVjMPnGQECekv5JlWYDFFNC312RvdQ\/AWOwyvSzO2Rc0fO\/h1wVVP0nQHHaBRCRwnM5HHnEQr3NaK9BtKFoebuOaUkhY5IEmKctO1uNTUIpZSU\/+H9rQ1GhEzhVJqs+CmADNtGeZ5usJvK9brs8nnA42QucYKbh09mr\/HO0lOfHqkBoJOVtn9b1quxUNgz2mT13gPvYVkvPxqqPSgHfmS75MgbmsZZHq6WNHVidZj3KmIvYG0+5GmrIH\/8RU1tyHXG7U5erZRtMT7xATsWSJHWC99lqFnKCtAr\/70YqsjZBPmTbAHLc1trOit0XSVk6Ijvh2bO8Cc7Jmi59DCyYxZvYhdjWiW+84zke3MwSfo16xzRENVXHxxCW5MdNIa4lUSCOJyZJBHPehcc9apc6X7F+oMmujjm\/Pa1gpcbKI1CTOk++u8n7U4AnZBn0+8sTsStZacr+9T\/4p024XJgjckHGMk8LcC6n2mdKCH8SCstKGq6myDgGigYLj6SJ7UnTZNPDr5shuGBpAfJSb+yvRFPNpetWenXcVi4nP5bH7nydV6ruK6R4wwS+Esp8CEw6nQH3Xql2B9SByW9pnIRJ7PSnS+ZLxlBAZIKut2+IFwra\/GXh8H7vzxphDOuIHBbNPbxPdL\/uvCAnF6gGcI5WtBjRJauqVFOcgJlE6U7KBjomo3NyrKJjGva76HDxdoYLJxbooBvTo9WTTFAt7fRD0SAo8n2KrlsqRQd7paToCo7yL+8WMWtLLCVPJx5DaCKz03LgRHYfEdyX4+2U2BuBbQmavfwe\/4+DAsUJprCV7z+bbbauiJ0rCX8p6rRT51qC20eBxDxvqu8XGQ0IExkEF+mZVObwh5tiF1sBXY9QnCFB79b5kAyilMhZvzVy0aFMMTrQy\/MhKYIn2wAK7yKlqnO6i0RBUM09Wo1OgCMx72s7BMjVtzwPu8BBXIdJAQ9GXziiVMxssZvVeJX5JZVR9H8uYfJ8AYT1yvw+SP\/kmP9s66CL7vltk6CDzK0WsD5D\/ecC8fVEphnIqsww3MQmQThaPdTLQNTIS1krScME8IN7tbLxDzEsmWjGoeke5CHeCi12my1\/vN1ZBcm+qsYuUpXgMt5ZQs+3vxaULL1DbFN\/mWEZ4luyBBA5NZc7fzpbgH4eNIT5NXaj80f9vjDS3DsmYYdTEYZgZuqGHB\/VORgpnrf\/iko6e4GwFa4RjzQyWNyF9PfjbhAcTPpsx4MDja9\/xjahw1duaqqCNZnajG9R1cuvETX7expr8Z8+AhWBDbDrCQ7fXNuM6JuvBSK\/\/ohnMNRMuvCEWMIsGUJe2iYj56OrqniqemjsdBdRhEqQ9VrQqrPnvVE+AWspQlFoMvns47kIRvNoY8grq93P7LZGKlZYQm36uNsSKBlXxF80VA6Ae9wLibeUDyqSTJWb9xBKYFZLw4Sygx6wibNjPO515rbozjrEibf4AlStGNHDMnRy+jOsHOJmUGuPmsnaj1t1aW8k5+7vPDbNj0P37ZvrRceinoY2NJwj+rXh62KPWqni6DyjyWMQw6lpdtymhSwWfh7mMiCWrKHHRbMYieLVzZP3AguGK1e0ylFlB\/tYKo\/g698WhQV1YrugS\/z0G\/MuFidYTMbTIDt2ZfZmBhVxFQfcxISiRnirN30BG+Yu1eFSCrQcMTm6CFNDlKF2VGPHKSY3Qk4R\/ar8+e4LY3McocyKnyZIKIuw==","iv":"61786ab97ae652ab70a5ae1dc800a094","s":"1544a32b05f3baf5"}