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Luxury brands should cater to consumers socializing at home

Consumers are using more digital customer service channels in the covid-19 era. Image courtesy of Accenture Consumers are using more digital customer service channels in the COVID-19 era. Image courtesy of Accenture

 

COVID-19 has transformed the retail and hospitality businesses as consumers become more locally focused, forcing companies to adjust their service offerings to to connect with their audience during this new “decade of the home.”