Prada fall/winter 2014 campaign image
Today in luxury marketing:
Luxury brands are different
French luxury brand Hermés posted second-quarter sales last week. They were reminiscent of the Orson Wells line, “Living in the lap of luxury isn’t bad except that you never know when luxury is going to stand up.” Sales were up, but only a little – 5.8 percent, a real softening of the growth the brand has seen in recent quarters. Down from the first-quarter’s 10.1 percent growth, and +12 percent achieved a year earlier, Forbes reports.