Christophe Caïs is CEO of Customer Experience Group
Luxury brands need to pivot from push to pull in advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"968f411c302ab0a6e207ebc1fb5e4204","s":"94418a9ab39d2913"}