- Luxury Daily -
https://www.luxurydaily.com
-
Luxury brands need to change their marketing strategy for India
Posted By
a Luxury Daily columnist
On
March 1, 2019 @ 2:00 am
In Columns,Featured,Opinion |
No Comments
Harsh Mann is founder/director of HM Luxury Consultancy
By
Harsh Mann
{"ct":"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","iv":"b5a689e51ef31d4cb34e3d2b91506976","s":"47ebdd139654852d"}