Luxury brands need to change their marketing strategy for India
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"bc715af3d973b4a8ad5dc0ff32c9b22d","s":"73370848ef138d1b"}