Rolex.com is the most popular watch brand Web site, aided by masterful search engine optimization
Luxury brands need a comprehensive search strategy
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Jewelry,Mobile,News,Opinion | No 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","iv":"2e02283af55839c136b07e9ae404bd2f","s":"4229b96632637897"}