Rolex.com is the most popular watch brand Web site, aided by masterful search engine optimization
Luxury brands need a comprehensive search strategy
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Jewelry,Mobile,News,Opinion | No 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","iv":"00b9a8d86e06fdc7a64897ddb6f32f90","s":"66b01b00f2ecae93"}