![Accenture's new report "Cover-19 is reshaping the Consumer Goods Industry". Image credit: Accenture](https://cache.luxurydaily.com/wp-content/uploads/2020/07/accenture.png)
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.