Luxury brands must start investing in Gen Z – now
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"b9b0e3bbea71ed6586027b22f2010c19","s":"6394f62485c82966"}