Marc Jacobs Daisy campaign featuring Gen Z ambassadors
Luxury brands must start investing in Gen Z – now
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"5242eb61e111a4afa75c413a187e3dd2","s":"7dc48e799928fdc5"}