![Amrita Banta, managing director and co- founder of Agility Research & Strategy shares spending outlook in China. Image credit: Agility Research](https://cache.luxurydaily.com/wp-content/uploads/2020/07/amrita.png)
A strong sense of purpose is at the root of being a luxury brand, and now more than ever consumers are looking to luxury brands to inspire hope and direction in establishing a new normal post-pandemic.
A strong sense of purpose is at the root of being a luxury brand, and now more than ever consumers are looking to luxury brands to inspire hope and direction in establishing a new normal post-pandemic.