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Luxury brands hope to attract affluent art enthusiasts in Miami

Posted By Brielle Jaekel On In Industry sectors,Marketing,Multichannel,News | No Comments
BMW's Franchise Freedom created by Studio Drift. Image credit: BMW

 

By Brielle Jaekel

The 2017 edition of Art Basel Miami Beach is seeing luxury players such as Hennessy, NetJets and BMW flock to the international art festival to flex their muscles as brands invested heavily in the art world.