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Luxury brands celebrate the Year of the Rat

Posted By a Luxury Daily columnist On In Apparel and accessories,Arts and entertainment,Featured,Industry sectors,Jewelry,Marketing,Retail | No Comments
The Lunar New Year is always a good excuse for luxury brands to offer cultural products to Chinese consumers, and this year, Metal Rats are the theme. Image credit: Chopard. Illustration: Haitong Zheng/Jing Daily The Lunar New Year is always a good excuse for luxury brands to offer cultural products to Chinese consumers, and this year, Metal Rats are the theme. Image credit: Chopard. Illustration: Haitong Zheng/Jing Daily

 

By Adina-Laura Achim