Saisangeeth Daswani is head of advisory for fashion, beauty and APAC at Stylus
Luxury brands cannot ignore voice commerce
Posted By a Luxury Daily columnist On In Columns,Commerce,Editor's Choice,Featured,Industry sectors,Internet,Mobile,News,Opinion,Retail,Software and technology | No 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","iv":"ddc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