![Number of global users and growth trend- TikTok vs. Douyin. Image courtesy of Fashionbi](https://cache.luxurydaily.com/wp-content/uploads/2020/04/tiktokglobal.png)
Luxury brands are turning to emerging social networks TikTok and its Chinese version of Douyin as a new way to reach younger affluent consumers at a time when many are locked down at home and looking for entertaining content on their phones.
Luxury brands are turning to emerging social networks TikTok and its Chinese version of Douyin as a new way to reach younger affluent consumers at a time when many are locked down at home and looking for entertaining content on their phones.