Luxury brands and the secondary market: Why marketing is everything
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"6aed0fcd4fee3d2fe04b6c0f63d6d239","s":"671e3e7d273b0da2"}