Luxury brands and the secondary market: Why marketing is everything
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"b4272ab3ac08aef9173bd80dad2d665a","s":"75d9ce97ccc5f15e"}