Mihaela Sarova is strategic director of Added Value
Luxury branding for today’s woman: What has to change
Posted By a Luxury Daily columnist On In Editorials,Featured,Opinion | No 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","iv":"7d9c8803ccd4969ebcfd9ceeaee51847","s":"f34fd64be3b9f056"}