Robert Wilson is director of strategy and creativity at RPM
Luxury branding: Achieving the total brand experience
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"dc15a627afff1f38fd33d33115da4784","s":"f43be76d45047bd1"}