Robert Wilson is director of strategy and creativity at RPM
Luxury branding: Achieving the total brand experience
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"80c2842a0491dd707e0acba86984ea01","s":"dcdde4ed5c9c37a6"}