Love brands: The luxury industry’s next frontier
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"a2365d63b0fc9090534a124563fac59c","s":"e7f313f1612e9fc8"}