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Louis Vuitton’s Virgil Abloh appointment spikes brand mentions

Posted By Staff reports On In Apparel and accessories,Industry sectors,News,Research | No Comments
The appointment of Virgil Abloh to Louis Vuitton sparked media mentions. Image credit: Louis Vuitton

 

By Staff reports

French fashion house Louis Vuitton garnered $2 million in earned media value over five days after naming Virgil Abloh the new head of its menswear collections.