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Louis Vuitton taps influencers for new Cine Club

Louis Vuitton's new Cine Club recommends movies to watch at home. Image credit: Louis Vuitton Louis Vuitton's new Cine Club recommends movies to watch at home. Image credit: Louis Vuitton

 

French fashion giant Louis Vuitton has created a movie club with influencers as a way to connect with housebound consumers on social media even as COVID-19 movement restrictions are slowly being lifted in parts of the world.