French fashion house Louis Vuitton is engaging consumers and driving traffic to its Web site with a vivid and cinematic video advertisement that the brand has placed before certain television programming on the video-streaming site Hulu.
The video, titled “Journeys Core Values” was directed by acclaimed director Wong Kar Wai and features sumptuous imagery and subtle Louis Vuitton branding. Consumers can click through from the ad to Louis Vuitton’s Web site.