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Louis Vuitton partners with esports tournament, hinting at gaming’s luxury potential

Posted By Sarah Ramirez On In Advertising,Apparel and accessories,Featured,Industry sectors,Multichannel,News,Sports | No Comments
Louis Vuitton League of Legends trophy trunk Louis Vuitton has created a bespoke trophy trunk for the League of Legends World Championship. Image credit: Riot Games

 

By Sarah Ramirez

French fashion house Louis Vuitton is embarking on a multichannel partnership with game developer Riot Games, as luxury brands begin to take note of the vast opportunity within the esports industry.