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Louis Vuitton launches new menswear campaign, global pop-up series

Posted By Zach James On In Advertising,Apparel and accessories,Featured,In-store,Industry sectors,News,Retail | No Comments
More than 50 pop-up stores will surface around the globe, starting today. Image credit: Louis Vuitton Centering the men's spring/summer 2024 collection, more than 50 pop-up concepts from Louis Vuitton will go live around the globe, starting today. Image courtesy of Louis Vuitton

 

By Zach James

American basketball player LeBron James is helping market French fashion house Louis Vuitton's men's spring/summer 2024 collection as it rolls out in-store.