![More than 50 pop-up stores will surface around the globe, starting today. Image credit: Louis Vuitton](https://cache.luxurydaily.com/wp-content/uploads/2024/01/louis-vuitton-010424.jpeg)
American basketball player LeBron James is helping market French fashion house Louis Vuitton's men's spring/summer 2024 collection as it rolls out in-store.
By Zach James
American basketball player LeBron James is helping market French fashion house Louis Vuitton's men's spring/summer 2024 collection as it rolls out in-store.