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Louis Vuitton dives into masculine fragrance as it focuses on menswear

Posted By Brielle Jaekel On In Featured,Fragrance and personal care,Industry sectors,Multichannel,News | No Comments
Louis Vuitton invests in fragrances for men. Image credit: Louis Vuitton.

 

By Brielle Jaekel

Following the recent reintroduction of perfumes to its product categories, French fashion label Louis Vuitton is venturing into the men's fragrance world for the first time.