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Longchamp champions upcycling in latest marketing push

As part of the "Longchamp Family" campaign, a new, sustainably sourced, exclusive handbag has been released. Image credit: Longchamp As part of the "Longchamp Family" campaign, a new, sustainably sourced, exclusive handbag has been released. Image credit: Longchamp

 

French leather and accessories brand Longchamp's newest activation looks to artistic innovators in the country for climate-conscious guidance.