![L'Occitane mailer 185](https://cache.luxurydaily.com/wp-content/uploads/2012/09/LOccitane-mailer-185.jpg)
French cosmetics brand L’Occitane en Provence is targeting consumers through a direct mail campaign for its Immortelle Precious Serum that includes the results of a consumer test by Hearst’s Marie Claire readers, a product sample, a free gift offer and a link to schedule a free in-store mini facial.