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‘Living in the present’: What Chinese individualism means for luxury brands

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Luxury brands need to embrace individualism to connect with younger consumers, whether it's collaborating with local artists or taking bold social stances. Image credit: Miu Miu Luxury brands need to embrace individualism to connect with younger consumers, whether it is collaborating with local artists or taking bold social stances. Image credit: Miu Miu

 

By Glyn Atwal